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40% Complete (success)

Search Engine Optimization

Title Tag    PassEasy   
Coursera | Build Skills with Online Courses from Top Institutions
Length: 65 character(s)
Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.
Meta Description    Attention !Easy   
Join Coursera for free and learn online. Build skills with courses from top universities like Yale, Michigan, Stanford, and leading companies like Google and IBM. Advance your career with degrees, certificates, Specializations, & MOOCs in data science, computer science, business, and dozens of other topics.
Length: 312 character(s)
Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
Meta KeywordsEasy   
No Keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.
Headings    PassMedium   
<H1> <H2> <H3> <H4> <H5> <H6>
1 7 19 0 0 0
<H1> Your Course to Success </H1>
<H2> We collaborate with 200+ leading universities and companies </H2>
<H2> Achieve your goals with Coursera </H2>
<H2> Learner outcomes on Coursera </H2>
<H2> World-class learning for anyone, anywhere </H2>
<H2> From the Coursera community </H2>
<H2> Coursera for Business </H2>
<H2> Coursera Footer </H2>
<H3> Learn from leading universities and companies </H3>
<H3> Find flexible, affordable options </H3>
<H3> Master skills with in-depth learning </H3>
<H3> Earn industry-recognized credentials </H3>
<H3> Kara A. </H3>
<H3> Mirela I. </H3>
<H3> Julio R. </H3>
<H3> Kara A. </H3>
<H3> Mirela I. </H3>
<H3> Julio R. </H3>
<H3> Kara A. </H3>
<H3> Mirela I. </H3>
<H3> Top Online Courses </H3>
<H3> Top Online Specializations </H3>
<H3> Online Certificates </H3>
<H3> Online Degree Programs </H3>
<H3> Coursera </H3>
<H3> Community </H3>
<H3> More </H3>

Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.
Google Preview   

Coursera | Build Skills with Online Courses from Top Institutions


Join Coursera for free and learn online. Build skills with courses from top universities like Yale, Michigan, Stanford, and leading companies like Google and IBM. Advance your career with degrees, certificates, Specializations, & MOOCs in data science, computer science, business, and dozens of other topics.

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.
Alt Attribute    Attention !Easy   
We found 47 images on this web page
False 5 ALT attributes are empty or missing.


Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.
Keywords Cloud   
  • data14
  • science10
  • learning10
  • professional9
  • skills8
  • online7
  • coursera6
  • business6
  • google6
  • they6
  • computer6
  • certificate6
  • that’s6
  • machine5
  • cloud4
This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.
Keyword Consistency    PassEasy   
Keywords Freq Title Desc <H>
data 14 False True False
science 10 False True False
learning 10 False False True
professional 9 False False False
skills 8 True True True
online 7 True True True
coursera 6 True True True
business 6 False True True
google 6 False True False
they 6 False False False
computer 6 False True False
certificate 6 False True True
that’s 6 False False False
machine 5 False False False
cloud 4 False False False
This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
Text/HTML Ratio    Attention !Medium   
HTML to Text Ratio is: 0.9%

Text content size 6748 bytes
Total HTML size 752607 bytes
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.
GZIP compression    PassMedium   
Wow! It's GZIP Enabled.
True Your webpage is compressed from 723 KB to 146 KB (79.9 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.
WWW Resolve    PassEasy   
Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.
IP Canonicalization    ImproveEasy   
No your domain IP does not redirect to coursera.org

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
XML Sitemap    Attention !Easy   
Oh no, XML Sitemap file not found!

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
Robots.txt    Attention !Easy   
Oh no, Robots.txt file not found!

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
Robots.txt    PassMedium   
Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.
URL Rewrite    Attention !Hard   
Oh no, you are using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.
Embedded Objects    PassEasy   
Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.
Iframe    PassEasy   
Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.
Domain Registration   
Exactly how many years and months

Domain Age: 8 Years, 318 Days

Created Date: 12th-Jan-2012

Updated Date: 2nd-Jul-2013

Expiry Date: 12th-Jan-2023

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.
WHOIS Data   
WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

Registry Domain ID: D164365199-LROR
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.whois.godaddy.com
Updated Date: 2013-07-02T20:07:35Z
Creation Date: 2012-01-12T01:57:48Z
Registry Expiry Date: 2023-01-12T01:57:48Z
Registrar Registration Expiration Date:
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: +1.4806242505
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Registrant Organization: Coursera Inc
Registrant State/Province: California
Registrant Country: US
Name Server: NS-1481.AWSDNS-57.ORG
Name Server: NS-1590.AWSDNS-06.CO.UK
Name Server: NS-258.AWSDNS-32.COM
Name Server: NS-688.AWSDNS-22.NET
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form https://www.icann.org/wicf/)
>>> Last update of WHOIS database: 2020-11-25T05:47:17Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

Access to Public Interest Registry WHOIS information is provided to assist persons in determining the contents of a domain name registration record in the Public Interest Registry registry database. The data in this record is provided by Public Interest Registry for informational purposes only, and Public Interest Registry does not guarantee its accuracy. This service is intended only for query-based access. You agree that you will use this data only for lawful purposes and that, under no circumstances will you use this data to (a) allow, enable, or otherwise support the transmission by e-mail, telephone, or facsimile of mass unsolicited, commercial advertising or solicitations to entities other than the data recipient's own existing customers; or (b) enable high volume, automated, electronic processes that send queries or data to the systems of Registry Operator, a Registrar, or Afilias except as reasonably necessary to register domain names or modify existing registrations. All rights reserved. Public Interest Registry reserves the right to modify these terms at any time. By submitting this query, you agree to abide by this policy.

The Registrar of Record identified in this output may have an RDDS service that can be queried for additional information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.
Indexed Pages    PassMedium   
Indexed pages in search engines

627,000 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.
Backlinks Counter    Pass   
Number of backlinks to your website

1,985 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.


URL    Pass   
Length: 8 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
FavIcon Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Custom 404 Page    PassEasy   
Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
Page Size    Attention !Medium   
724 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.
Load Time    PassHard   
0.89 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.
PageSpeed Insights (Desktop)    Attention !Hard   

/ 100

Page Speed

Coursera.org desktop website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message
Language    PassEasy   
Good, you have declared your language
Declared Language: English

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.
Domain Availability   
Domains (TLD) Status
coursera.com Already Registered
coursera.net Already Registered
coursera.biz Already Registered
coursera.us Already Registered
coursera.info Already Registered

Register the various extensions of your domain to protect your brand from cybersquatters.
Typo Availability   
Domains (TLD) Status
xoursera.org Already Registered
soursera.org Available
doursera.org Available
foursera.org Available
voursera.org Already Registered

Register the various typos of your domain to protect your brand from cybersquatters.
Email Privacy    PassEasy   
Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.
Safe Browsing    PassEasy   
The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.


Mobile Friendliness    Attention !Hard   
Oh No! This page is not mobile-friendly.
Your mobile friendly score is /100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.
Mobile View   

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.
Mobile Compatibility    PassMedium   
Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.
PageSpeed Insights (Mobile)    Attention !Hard   

/ 100

Page Speed

Coursera.org mobile website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message


Server IP   
Server IP Server Location Service Provider Not Available Not Available

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.
Speed Tips    ImproveHard   
Tips for authoring fast-loading HTML pages:

True Perfect, your website has few CSS files.

True Perfect, your website has few JavaScript files.

True Perfect, your website doesn't use nested tables.

False Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.
Analytics    Attention !Easy   
We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
W3C ValidityMedium   
W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
Doc Type    Pass   
Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
Encoding    PassEasy   
Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.


Social DataHard   
Your social media status

Facebook Likes :True Coursera

Linkedin Count :

Twitter Count :

Social data refers to data individuals create that is knowingly and voluntarily shared by them.
Cost and overhead previously rendered this semi-public form of communication unfeasible.
But advances in social networking technology from 2004-2010 has made broader concepts of sharing possible.


Estimated Worth   
$9,874,368 USD

Just a estimated worth of your website based on Alexa Rank.
Traffic RankHard   
233rd most visited website in the World.

A low rank means that your website gets a lot of visitors.
Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.
Visitors Localization   
Your website is popular on following countries:

Countries Percent of Visitors
United States19.5%

We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
In-Page Links    PassEasy   
We found a total of 136 links including both internal & external links of your site

Anchor Type Follow
http://coursera.org/Internal LinksDofollow
Explore all of CourseraInternal LinksDofollow
For EnterpriseInternal LinksDofollow
For StudentsInternal LinksDofollow
Top CoursesInternal LinksDofollow
Log InInternal LinksDofollow
Join for FreeInternal LinksDofollow
We collaborate with 200+ leading universities and companiesInternal LinksDofollow
http://coursera.org/illinoisInternal LinksDofollow
http://coursera.org/dukeInternal LinksDofollow
http://coursera.org/googleInternal LinksDofollow
http://coursera.org/umichInternal LinksDofollow
http://coursera.org/ibmInternal LinksDofollow
http://coursera.org/imperialInternal LinksDofollow
http://coursera.org/stanfordInternal LinksDofollow
http://coursera.org/pennInternal LinksDofollow
Try Coursera for BusinessInternal LinksDofollow
businessInternal LinksDofollow
computer scienceInternal LinksDofollow
data scienceInternal LinksDofollow
language learningInternal LinksDofollow
university degreesInternal LinksDofollow
Professional CertificateInternal LinksDofollow
MasterTrack™ CertificateInternal LinksDofollow
Coursera for EnterpriseInternal LinksDofollow
Coursera for TeamsInternal LinksDofollow
Finding Purpose & Meaning in LifeInternal LinksDofollow
Understanding Medical ResearchInternal LinksDofollow
Japanese for BeginnersInternal LinksDofollow
Introduction to Cloud ComputingInternal LinksDofollow
Foundations of MindfulnessInternal LinksDofollow
Fundamentals of FinanceInternal LinksDofollow
Machine LearningInternal LinksDofollow
Machine Learning Using Sas ViyaInternal LinksDofollow
The Science of Well BeingInternal LinksDofollow
Covid-19 Contact TracingInternal LinksDofollow
AI for EveryoneInternal LinksDofollow
Financial MarketsInternal LinksDofollow
Introduction to PsychologyInternal LinksDofollow
Getting Started with AWSInternal LinksDofollow
International MarketingInternal LinksDofollow
C++Internal LinksDofollow
Predictive Analytics & Data MiningInternal LinksDofollow
UCSD Learning How to LearnInternal LinksDofollow
Michigan Programming for EverybodyInternal LinksDofollow
JHU R ProgrammingInternal LinksDofollow
Google CBRS CPI TrainingInternal LinksDofollow
Natural Language Processing (NLP)Internal LinksDofollow
AI for MedicineInternal LinksDofollow
Good with Words: Writing & EditingInternal LinksDofollow
Infections Disease ModelingInternal LinksDofollow
The Pronounciation of American EnglishInternal LinksDofollow
Software Testing AutomationInternal LinksDofollow
Deep LearningInternal LinksDofollow
Python for EverybodyInternal LinksDofollow
Data ScienceInternal LinksDofollow
Business FoundationsInternal LinksDofollow
Excel Skills for BusinessInternal LinksDofollow
Data Science with PythonInternal LinksDofollow
Finance for EveryoneInternal LinksDofollow
Communication Skills for EngineersInternal LinksDofollow
Sales TrainingInternal LinksDofollow
Career Brand ManagementInternal LinksDofollow
Wharton Business AnalyticsInternal LinksDofollow
Penn Positive PsychologyInternal LinksDofollow
Washington Machine LearningInternal LinksDofollow
CalArts Graphic DesignInternal LinksDofollow
Google IT SupportInternal LinksDofollow
IBM Data ScienceInternal LinksDofollow
Google Cloud Data EngineeringInternal LinksDofollow
IBM Applied AIInternal LinksDofollow
Google Cloud ArchitectureInternal LinksDofollow
IBM Cybersecurity AnalystInternal LinksDofollow
Google IT Automation with PythonInternal LinksDofollow
IBM z/OS Mainframe PractitionerInternal LinksDofollow
UCI Applied Project ManagementInternal LinksDofollow
Instructional Design CertificateInternal LinksDofollow
Construction Engineering and Management CertificateInternal LinksDofollow
Big Data CertificateInternal LinksDofollow
Machine Learning for Analytics CertificateInternal LinksDofollow
Innovation Management & Entrepreneurship CertificateInternal LinksDofollow
Sustainabaility and Development CertificateInternal LinksDofollow
Social Work CertificateInternal LinksDofollow
AI and Machine Learning CertificateInternal LinksDofollow
Spatial Data Analysis and Visualization CertificateInternal LinksDofollow
Computer Science DegreesInternal LinksDofollow
Business DegreesInternal LinksDofollow
Public Health DegreesInternal LinksDofollow
Data Science DegreesInternal LinksDofollow
Bachelor's DegreesInternal LinksDofollow
Bachelor of Computer ScienceInternal LinksDofollow
MS Electrical EngineeringInternal LinksDofollow
Bachelor Completion DegreeInternal LinksDofollow
MS ManagementInternal LinksDofollow
MS Computer ScienceInternal LinksDofollow
MPHInternal LinksDofollow
Accounting Master's DegreeInternal LinksDofollow
MCITInternal LinksDofollow
MBA OnlineInternal LinksDofollow
Master of Applied Data ScienceInternal LinksDofollow
Global MBAInternal LinksDofollow
Master's of Innovation & EntrepreneurshipInternal LinksDofollow
MCS Data ScienceInternal LinksDofollow
Master's in Computer ScienceInternal LinksDofollow
Master's in Public HealthInternal LinksDofollow
CareersInternal LinksDofollow
CertificatesInternal LinksDofollow
For EnterpriseInternal LinksDofollow
For GovernmentInternal LinksDofollow
For CampusInternal LinksDofollow
Coronavirus ResponseInternal LinksDofollow
PartnersInternal LinksDofollow
Teaching CenterInternal LinksDofollow
TermsInternal LinksDofollow
PrivacyInternal LinksDofollow
PressInternal LinksDofollow
ContactInternal LinksDofollow
DirectoryInternal LinksDofollow
AboutExternal LinksDofollow
LeadershipExternal LinksDofollow
LearnersExternal LinksDofollow
DevelopersExternal LinksDofollow
Beta TestersExternal LinksDofollow
TranslatorsExternal LinksDofollow
BlogExternal LinksDofollow
Tech BlogExternal LinksDofollow
HelpExternal LinksDofollow
AccessibilityExternal LinksDofollow
AffiliatesExternal LinksDofollow
https://itunes.apple.com/app/apple-store/id736535961?pt=2334150&ct=Coursera%20Web%20Promo%20Banner&mt=8External LinksDofollow
http://play.google.com/store/apps/details?id=org.coursera.androidExternal LinksDofollow
https://www.facebook.com/CourseraExternal LinksDofollow
https://www.linkedin.com/company/courseraExternal LinksDofollow
https://twitter.com/courseraExternal LinksDofollow
https://www.youtube.com/user/courseraExternal LinksDofollow
https://www.instagram.com/coursera/External LinksDofollow
While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.