100%

Passed

40% Complete (success)

To Improve

40% Complete (success)

Errors

40% Complete (success)

Search Engine Optimization

Title Tag    PassEasy   
Bitly | Custom URL Shortener, Link Management & Branded Links
Length: 61 character(s)
Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.
Meta Description    PassEasy   
Shorten, create and share trusted, powerful links for your business. Bitly's url and link shortener helps you with industry-leading features like custom domains, branded link and link redirects.
Length: 194 character(s)
Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
Meta KeywordsEasy   
No Keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.
Headings    PassMedium   
<H1> <H2> <H3> <H4> <H5> <H6>
1 1 4 8 5 0
<H1> Short links, big results </H1>
<H2> A URL shortener built with powerful tools to help you grow and protect your brand. </H2>
<H3> The link shortener that has your brand’s back </H3>
<H3> The most recognized brands in the world love Bitly </H3>
<H3> More than a link shortener </H3>
<H3> NEW: Redirect Any of Your Bitly Links </H3>
<H4> Your brand wasn’t built to be hidden. Help it stand out with branded links that drive 34% more clicks. </H4>
<H4> Why Bitly? </H4>
<H4> Company </H4>
<H4> Solutions </H4>
<H4> Features </H4>
<H4> Resources </H4>
<H4> Legal </H4>
<H4> Company </H4>
<H5> Want to customize, share, and track your links? </H5>
<H5> Inspire trust </H5>
<H5> Boost results </H5>
<H5> </H5>
<H5> Gain control </H5>

Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.
Google Preview   

Bitly | Custom URL Shortener, Link Management & Branded Links

bitly.com/

Shorten, create and share trusted, powerful links for your business. Bitly's url and link shortener helps you with industry-leading features like custom domains, branded link and link redirects.


This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.
Alt Attribute    Attention !Easy   
We found 39 images on this web page
False 22 ALT attributes are empty or missing.

https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2019/03/feather-icon-book-open.svg
https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2019/03/feather-icon-code.svg
https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2019/03/feather-icon-globe.svg
https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2019/03/feather-icon-thumbs-up.svg
https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2019/03/feather-icon-radio.svg
https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2019/03/feather-icon-message-circle.svg
https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2019/03/feather-icon-link-2.svg
https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2019/03/feather-icon-anchor.svg
https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2019/03/feather-icon-smartphone.svg
https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2019/03/feather-icon-pie-chart.svg
https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2019/02/link-2.svg
https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2020/05/illo-mobile-810x480-1.jpg
https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2019/03/chevron.png
https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2019/03/recognizable-brands-espn.svg
https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2019/03/recognizable-brands-disney.svg
https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2019/03/recognizable-brands-amazon.svg
https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2019/03/recognizable-brands-nike.svg
https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2019/03/recognizable-brands-buzzfeed.svg
https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2019/03/recognizable-brands-nytimes.svg
https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2019/03/recognizable-brands-gartner.svg
https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2019/03/recognizable-brands-bose.svg
https://docrdsfx76ssb.cloudfront.net/static/1599689000/pages/wp-content/uploads/2019/02/bitly.png

Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.
Keywords Cloud   
  • more8
  • bitly7
  • brand7
  • link6
  • started5
  • links4
  • resources4
  • management4
  • learn3
  • engagement3
  • every3
  • team3
  • quote3
  • help3
  • optimize3
This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.
Keyword Consistency    PassEasy   
Keywords Freq Title Desc <H>
more 8 False False True
bitly 7 True True True
brand 7 True True True
link 6 True True True
started 5 False False False
links 4 True True True
resources 4 False False True
management 4 True False False
learn 3 False False False
engagement 3 False False False
every 3 False False False
team 3 False False False
quote 3 False False False
help 3 False True True
optimize 3 False False False
This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
Text/HTML Ratio    ImproveMedium   
HTML to Text Ratio is: 7.23%

Text content size 3557 bytes
Total HTML size 49164 bytes
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.
GZIP compression    Attention !Medium   
Oh No! GZIP is not enabled.
False Your webpage size is 48 KB, could be compressed upto 9 KB using GZIP (80.2 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.
WWW Resolve    PassEasy   
Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.
IP Canonicalization    PassEasy   
Yes your domain IP 67.199.248.15 redirected to bitly.com

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
XML Sitemap    PassEasy   
Good, you have XML Sitemap file!
http://bitly.com/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
Robots.txt    PassEasy   
Good, you have Robots.txt file!
http://bitly.com/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
Robots.txt    PassMedium   
Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.
URL Rewrite    Attention !Hard   
Oh no, you are using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.
Embedded Objects    PassEasy   
Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.
Iframe    PassEasy   
Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.
Domain Registration   
Exactly how many years and months

Domain Age: 16 Years, 265 Days

Created Date: 12th-Nov-2003

Updated Date: 12th-Nov-2019

Expiry Date: 12th-Nov-2020

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.
WHOIS Data   
WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

Domain Name: BITLY.COM
Registry Domain ID: 106505919_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2019-11-12T13:15:23Z
Creation Date: 2003-11-12T02:28:26Z
Registrar Registration Expiration Date: 2020-11-12T02:28:26Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: +1.4806242505
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited http://www.icann.org/epp#clientUpdateProhibited
Domain Status: clientRenewProhibited http://www.icann.org/epp#clientRenewProhibited
Domain Status: clientDeleteProhibited http://www.icann.org/epp#clientDeleteProhibited
Registrant Organization: Bitly, Inc.
Registrant State/Province: New York
Registrant Country: US
Registrant Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=BITLY.COM
Admin Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=BITLY.COM
Tech Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=BITLY.COM
Name Server: NS-CLOUD-B1.GOOGLEDOMAINS.COM
Name Server: NS-880.AWSDNS-46.NET
Name Server: NS-CLOUD-B2.GOOGLEDOMAINS.COM
Name Server: NS-1053.AWSDNS-03.ORG
Name Server: NS-CLOUD-B3.GOOGLEDOMAINS.COM
Name Server: NS-1689.AWSDNS-19.CO.UK
Name Server: NS-CLOUD-B4.GOOGLEDOMAINS.COM
Name Server: NS-343.AWSDNS-42.COM
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2020-08-02T22:00:00Z <<<

For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en

Notes:

IMPORTANT: Port43 will provide the ICANN-required minimum data set per
ICANN Temporary Specification, adopted 17 May 2018.
Visit https://whois.godaddy.com to look up contact data for domains
not covered by GDPR policy.

The data contained in GoDaddy.com, LLC's WhoIs database,
while believed by the company to be reliable, is provided "as is"
with no guarantee or warranties regarding its accuracy. This
information is provided for the sole purpose of assisting you
in obtaining information about domain name registration records.
Any use of this data for any other purpose is expressly forbidden without the prior written
permission of GoDaddy.com, LLC. By submitting an inquiry,
you agree to these terms of usage and limitations of warranty. In particular,
you agree not to use this data to allow, enable, or otherwise make possible,
dissemination or collection of this data, in part or in its entirety, for any
purpose, such as the transmission of unsolicited advertising and
and solicitations of any kind, including spam. You further agree
not to use this data to enable high volume, automated or robotic electronic
processes designed to collect or compile this data for any purpose,
including mining this data for your own personal or commercial purposes.

Please note: the registrant of the domain name is specified
in the "registrant" section. In most cases, GoDaddy.com, LLC
is not the registrant of domain names listed in this database.
WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.
Indexed Pages    Attention !Medium   
Indexed pages in search engines

0 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.
Backlinks Counter    Pass   
Number of backlinks to your website

48,390 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL    Pass   
http://bitly.com
Length: 5 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
FaviconEasy   
FavIcon Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Custom 404 Page    PassEasy   
Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
Page Size    PassMedium   
47 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.
Load Time    PassHard   
0.78 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.
PageSpeed Insights (Desktop)    PassHard   

89 / 100

Page Speed

Bitly.com desktop website speed is fast. Page speed is important for both search engines and visitors end.

Enter your suggestion box message
Language    PassEasy   
Good, you have declared your language
Declared Language: EN-US

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.
Domain Availability   
Domains (TLD) Status
bitly.net Already Registered
bitly.org Already Registered
bitly.biz Already Registered
bitly.us Already Registered
bitly.info Already Registered

Register the various extensions of your domain to protect your brand from cybersquatters.
Typo Availability   
Domains (TLD) Status
vitly.com Already Registered
fitly.com Already Registered
gitly.com Already Registered
hitly.com Already Registered
nitly.com Already Registered

Register the various typos of your domain to protect your brand from cybersquatters.
Email Privacy    PassEasy   
Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.
Safe Browsing    PassEasy   
The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness    Attention !Hard   
Oh No! This page is not mobile-friendly.
Your mobile friendly score is 0/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.
Mobile View   

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.
Mobile Compatibility    PassMedium   
Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.
PageSpeed Insights (Mobile)    Attention !Hard   

32 / 100

Page Speed

Bitly.com mobile website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Technologies

Server IP   
Server IP Server Location Service Provider
67.199.248.14 Not Available Not Available

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.
Speed Tips    ImproveHard   
Tips for authoring fast-loading HTML pages:

True Perfect, your website has few CSS files.

False Too bad, your website has too many JavaScript files.

True Perfect, your website doesn't use nested tables.

False Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.
Analytics    PassEasy   
Perfect, We detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
W3C ValidityMedium   
W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
Doc Type    Pass   
Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
Encoding    PassEasy   
Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Social

Social DataHard   
Your social media status

Facebook Likes :True 0

Linkedin Count :

Twitter Count :

Social data refers to data individuals create that is knowingly and voluntarily shared by them.
Cost and overhead previously rendered this semi-public form of communication unfeasible.
But advances in social networking technology from 2004-2010 has made broader concepts of sharing possible.

Visitors

Estimated Worth   
$3,699,960 USD

Just a estimated worth of your website based on Alexa Rank.
Traffic RankHard   
617th most visited website in the World.

A low rank means that your website gets a lot of visitors.
Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.
Visitors Localization   
Your website is popular on following countries:

No data available
We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
In-Page Links    PassEasy   
We found a total of 45 links including both internal & external links of your site

Anchor Type Follow
https://bitly.com/pagesInternal LinksDofollow
Why Bitly?Internal LinksDofollow
Bitly 101 An introduction to Bitly’s featuresInternal LinksDofollow
Integrations & API How Bitly works with your tech stackInternal LinksDofollow
Enterprise Class Bitly scales to the size you needInternal LinksDofollow
SolutionsInternal LinksDofollow
Social Media Amplify your brand on socialInternal LinksDofollow
Digital Marketing Drive omni-channel engagementInternal LinksDofollow
Customer Service Connect with customersInternal LinksDofollow
For Developers Build links into any workflowInternal LinksDofollow
FeaturesInternal LinksDofollow
Link Management Build and share powerful linksInternal LinksDofollow
Branded Links Increase engagement and exposureInternal LinksDofollow
Mobile Links Create a seamless user experienceInternal LinksDofollow
Campaign Management & Analytics Track and optimize every touchpointInternal LinksDofollow
PricingInternal LinksDofollow
ResourcesInternal LinksDofollow
BlogTutorials, explainers and moreInternal LinksDofollow
AboutInternal LinksDofollow
Our TeamInternal LinksDofollow
CareersInternal LinksDofollow
Log inInternal LinksDofollow
Sign upInternal LinksDofollow
https://bitly.comInternal LinksDofollow
Terms of ServiceInternal LinksDofollow
Privacy PolicyInternal LinksDofollow
Get started for freeInternal LinksDofollow
Get Started for FreeInternal LinksDofollow
PressInternal LinksDofollow
ContactInternal LinksDofollow
PartnersInternal LinksDofollow
ReviewsInternal LinksDofollow
DevelopersAPI documentation and resourcesExternal LinksDofollow
SupportFAQs and contact informationExternal LinksDofollow
Get a QuoteExternal LinksDofollow
Get Started for FreeExternal LinksDofollow
Get a QuoteExternal LinksDofollow
DevelopersExternal LinksDofollow
twitterExternal LinksDofollow
http://instagram.com/bitlyExternal LinksDofollow
linkedinExternal LinksDofollow
FacebookExternal LinksDofollow
Get StartedExternal LinksDofollow
Or watch a short video to learn how to use redirectsExternal LinksDofollow
While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.